With advancements in technology and people wanting more adventurous and daring designs, modern jewellery began to see metals mixed, unusual and never heard of gemstones were introduced to the market, shopping channels became an accessible way of buying less expensive and mass produced jewellery and high street brands merged to form formidable opponents to family jewellers. Modern jewellery has certainly seen some spectacular craftsmanship. In 2009 âThe Hope Diamondâ was remounted in a magnificent diamond set âribbonâ necklace, called âEmbracing Hopeâ hand-made by the Harry Winston firm, and chosen by the American people. The year 2012 saw the iconic âTiffany Yellow Diamondâ remounted in to a modern platinum and diamond set necklace, which the executive vice president of Tiffanyâs called a âcommitment to the future of design and innovationâ. Having these infamous and magnificent gems brought back to the forefront of jewellery culture, the imagination of many jewellers has been reignited and brought fire and excitement back in to the design of modern jewellery.